We have seen recently how the comments of a single franchisee can impact an entire franchise system, for good and bad. How does a franchisor maintain consistency in it’s messaging when social media presents an instant and far reaching outlet for franchisees? How does a franchisor protect itself legally? Here is an interesting piece from the “Wall Street Journal” on social media policy.
by The Franchise Counsel | November 28, 2012 · 4:33 pm