Social Media — Will Your Franchisees’ Employees Tweet You Into Trouble?

We have seen recently how the comments of a single franchisee can impact an entire franchise system, for good and bad. How does a franchisor maintain consistency in it’s messaging when social media presents an instant and far reaching outlet for franchisees? How does a franchisor protect itself legally? Here is an interesting piece from the “Wall Street Journal” on social media policy.

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Filed under Advertising & Franchise Law

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